2. Information That is Collected.
(a) Information You Provide To Us.
Personal Information. When you enter a sweepstakes or contest, complete a survey, participate in a reader panel, register for those portions of our Websites that may require registration, register for one of our summits or other events, make a purchase, participate in our social networking features, request back issues of our Publications, subscribe to our Publications, subscribe to receive newsletters, promotional correspondence, or other electronic services, or send us an email or feedback, you may be asked to provide PII such as your e-mail address, name, phone number, shipping address, and billing information, and we (or third party service providers on our behalf) will collect such information as well as any other content you provide us in engaging in any of the above activities. Information such as your age, date of birth, gender, hobbies or interests may also be requested. If you elect to post material to any blogs, forums, participate in our social networking features or other community boards that may be offered on our Websites, then such materials will be collected and some information, including your posted pseudonym, may be publicly available for others to view.
Billing and Credit Card Information. To enable payment for subscriptions to our Publications, our vendors collect and store billing and credit card information. This information may be shared with us, and will only be shared with third parties who perform tasks required to complete the purchase transaction. Examples of this include fulfilling orders and processing credit cards. We also use third party platforms to process payments for some of our events and summits, and these third party platforms may collect and store billing and credit card information. The processing of your billing and credit card information by these third party platforms are subject to their privacy policies. Some of our Websites may accept billing and credit card information by phone or mail to process payments for advertisements and listings. This information will only be used by us to process the authorized payments.
(b) Information Collected As You Access and Use the Websites
In addition to any PII or other information that you choose to submit to us, to provide you with services and content that are more customized to your interests, BMN and our third-party service providers and advertisers may use a variety of technologies (including cookies, Flash cookies, web beacons and embedded scripts) (“Tracking Technologies”) that automatically or passively collect information when you visit or interact with the Websites (the “Usage Information”). This Usage Information may include, without limitation, the browser that you are using, your IP address (“Identifier”), the URL that referred you to our Websites and all of the areas within our Websites that you visit. We may use Usage Information for a variety of purposes.
Usage Information gathered from your use of the Websites may be combined with information from third party sources to identify your location by state and region. More specific Usage Information may be collected for certain Websites (“Geolocation”), as set forth below.
Some of the more common Tracking Technologies used to collect Usage Information include, without limitation, the following:
Web Beacons. Small graphic images or other web programming code called web beacons (also known as “clear GIFs” or “pixel tags“) or similar technologies may be included in our web pages and messages. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Websites, to monitor how users navigate the Websites, to count how many e-mails that were sent were actually opened or to count how many particular articles or links were actually viewed. A clear gif may enable us to relate your viewing or receipt of a web page or message to other information about you, including your Personally Identifiable Information.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Websites, such as the links you click on. The code is temporarily downloaded onto your computer or other device, is active only while you are connected to the Website, and is deactivated or deleted thereafter.
HTML. HTML, the language some websites are coded in, may be used to store information on your computer or device about your interaction with and use of the Websites. This information may be retrieved by us to help us manage our Websites, such as by giving us information about how our Websites are being used by our visitors, how they can be improved, and to customize them for our users.
Please note the following processes by which we may also collect certain information about you:
IP Address. Your Internet Protocol (“IP“) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your library. Our server may record your IP and also the referring page that linked you to us (e.g., another Web site or a search engine); the pages you visit on our Websites, the web sites you visit after this web site; the ads you see; the ads you click on; other information about the type of web browser, computer, platform, related software and settings you are using; any search terms you have entered on this web site or a referral site; and other web usage activity and data logged by our web servers. We may use your IP address for a variety of purpose, including to help diagnose problems with our servers, gather broad demographic information, and administer our Websites. We may also link this information with your Personally Identifiable Information when we feel that it is necessary to enforce compliance with our subscription or usage rules and policies or terms of service or to protect our Websites, customers or others.
Geolocation Information. For certain of the mobile Websites, we may, and may enable a third party such as an advertiser to, ask you if you wish us to collect your geolocation in order to provide you with information about goods and services within your geographic location. If you agree to have your geolocation collected, we and the third party, as applicable, will maintain information about your geolocation to facilitate your searching or implement other functionality in the Website, such as to serve targeted advertising. In addition, when you have geolocation software running on your mobile phone, computer or other device, we may collect that information as controlled by your privacy settings on those devices. By using such service, you hereby consent to our collection, use and disclosure of your geolocation information as described.
(c) Information We Collect From Third Parties.
(d) Information You Provide About A Third Party.
At some Websites and through certain promotions, you can submit information about other people. For example, you might submit a person’s name, mailing and/or email address or phone number, to send a gift or electronic greeting card. This information is used to facilitate the communication or provide the service and may otherwise be used as set forth herein. If that person becomes a subscriber to one of more of our Publications, or becomes an attendee or sponsor or speaker at one of more of our events, his/her information will be treated in the same manner as all others in that category. Please be aware that when you use any send-to-a-friend functionality on our Websites, your email address may be included in the communication sent to your friend.
3. How We Use and Share the Information Collected.
(a) Provide, Manage and Improve our Services. BMN uses information we collect from you in part to provide you with the goods and service you have requested (e.g., you indicated you wanted to receive promotional materials directly from a third party partner, or you furnished us information, including PII, with the intent that it be forwarded to a third party for use in connection with a specified service you are electing to participate in, such as an e-commerce partner), to respond to inquiries, to administer the Websites and for other lawful business purposes. We also use the information in connection with advertising and to serve other content, as described below.
We may provide access to information, including PII, to certain vendors that are performing services on our behalf, including fulfilling subscriptions to our Publications, managing our email lists and sending email messages on our behalf, processing payments, providing customer support and performing other administrative services, in order to carry out such services (the “Service Provider Use”).
We also use the information we collect and obtain about you to measure and improve our Websites, to customize certain features of the Websites, to deliver relevant content and to provide you with an enhanced experience based on the type of device you are using.
(b) Transactional Communications. We sometimes use the information collected to communicate with you, such as to notify you when you have won one of our contests or sweepstakes or other promotions (a “Promotion”), when we make changes to subscriber agreements, to fulfill a request for you for an email newsletter, or to contact you about your account. If you wish to unsubscribe from our email newsletters, please follow the unsubscribe/opt-out instructions at the bottom of the newsletter.
(c) Reader Surveys. We may collect PII from you in connection with voluntary surveys about your readership of our Publications, your household/personal characteristics and your purchase behavior. The information you provide in any audience marketing surveys will only be shared in the aggregate with advertisers and partners unless we notify you otherwise at the time of collection. Any other survey results may be shared with advertiser and partners, at our discretion, unless we notify you otherwise at the time of collection.
(d) Editorial Use. In addition, we may use information you provide us through emails, blogs, forums, in response to polls, or through any other user generated submission for editorial purposes, and may use your name and any stories you provide us in articles published in our Publications. If you provide us with personal anecdotes, they may be attributed to you. BMN can edit, rewrite, use, and reuse the content, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication in the Publications, and in trade media, and advertising. You hereby consent to this.
(e) Marketing. We may combine and use any and all information we collect on you either online or otherwise, including from third parties, for marketing purposes, including sending you promotional emails regarding special offers about our products and services or on behalf of third party marketing partners who we think can offer services and products of interest to you. Unless we expressly notify you otherwise at the time of collection, we also may disclose information, including PII, that we receive from you and from third party sources to third parties whose practices are not covered by this privacy statement (e.g. other marketers, magazine publishers, retailers, participatory databases and non-profit organizations) that want to market products or services to you. If you have received a promotional email and do not want further emails about similar promotions or offers from us or, as applicable, the third party marketing partner, simply follow the unsubscribe instructions that are located at the bottom of those emails.
(f) Promotions. By agreeing to participate in a Promotion, you are agreeing to the official rules that govern that Promotion.
(g) Anonymous Information. We may create aggregated, anonymized information about you and other users of the Websites from PII by excluding information (such as your name) that make the data personally identifiable to you (as such “Anonymous Information”). We use this Anonymous Information for any legal purpose and disclose Anonymous Information to third parties in our sole discretion.
(h) Third Party Contests. In some cases you may have entered a contest or sweepstakes sponsored by a third party, in which case the information you provide via the contest or sweepstakes may be shared by us with that third party for their use in their discretion, including direct marketing. Some of our contests and sweepstakes will ask you at the time of entry whether you would like to have your personal information shared with the sponsor, in which case we will honor your selection. Other contests will not give you that option and in that event, if you do not want your information to be shared, you should not enter the contest. The privacy policies of such third party companies apply to their use and disclosure of your information that we collect and disclose to such third party companies.
(i) Affiliates. We may transfer your information, including PII, to other BMN offices and affiliates for internal management and administrative purposes on our behalf.
(n) Delivery of Advertising and Other Content. In addition to ads and content that we serve you directly, BMN may use third party advertising companies and marketing services to serve ads and other content when you visit the Websites and elsewhere on the internet and in other media. We also use analytics services supported by third party companies to perform analytics and track trends. We work with other third parties to provide certain functionalities on the Websites and to improve the effectiveness of the Websites and its content. Those third party companies may use Tracking Technologies to collect and store Usage Information about you and may combine this information with information they collect from other sources. If you access the Websites through a mobile device or app, we may also share your information with mobile carriers, operating systems and platforms.
To provide ads on the Websites, we use a variety of third party advertising service providers, including networks, data exchanges, ad servers, analytics providers and others. These third parties may use technology to send, directly to your Device, the advertisements and links that appear on the Websites. They automatically receive your Identifier when this happens. The third party service providers, as well as the advertisers themselves, may collect and use information about your visits over time and across the Websites and other third party web sites, as well as information received from other sources, in order to serve more targeted advertising to you on the Websites. Third parties may also use information gathered from your usage of the Websites to serve targeted advertisements to you on third party websites and applications. Google is one of the companies that we use to serve advertising and perform analytics on some of the Websites. We and third party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to help implement the above uses of your information. We also use Google Analytics along with audience data (such as age, gender and interests of users) to help understand users’ visits to the Websites and to optimize the content that we serve to users.
We do not control Tracking Technologies used by third parties, and their use may be governed by the privacy policies of the third parties employing the Tracking Technologies. You should consult the respective privacy policies of these third parties to see your options for opting out of their use of such devices.
Some of the advertising service providers may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. If you opt-out of receiving targeted ads in this manner, you will continue to receive advertising messages after you opt-out, but they will not be customized to you based on your use of the Websites and/or third party websites.
(o) Tracking Requests. Some web browsers provide “do not track” machine-readable signals for websites which are automatically applied by default and therefore do not necessarily reflect our visitor’s choice as to whether they wish to receive advertisements tailored to their interests. PMC does not act on “do not track” requests from your browser because, this way, we are able to personalize your experiences on our Websites.
(q) Links to Third Party Sites. When you are on the Websites, you may be directed to other websites that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties.
4. California Users: Your California Privacy Rights. Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice describing what categories of personal customer information BMN shares with third parties or corporate affiliates for those third parties or corporate affiliates’ direct marketing purposes. That notice will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses.
NOTE: changing your subscription-related preferences does not change your non-subscription-related email preferences, including for email alerts and newsletters, special offers from our brands, and promotional emails from third parties, which are set via the preference center on each individual Website.
Despite your indicated preferences, we may send you service related communications, including notices about your subscription, and we may continue disclosing your information to third parties under the Service Provider Use, the Legal Use and the Acquisition Use described above.
7. Security. We have undertaken reasonable efforts to implement administrative, technical and security safeguard to help prevent unauthorized access, use, or disclosure of the information we collect. However, no systems can be completely secure. Therefore, while BMN uses reasonable efforts to protect your PII, BMN cannot guarantee its absolute security, and your use of the Websites indicates your agreement to assume this risk.
8. Special Note For Parents. The Websites are for a general audience and are not designed or intended for use by children, especially those under age thirteen (13). We cannot be responsible for any unsolicited messages received by children who disclose information about themselves in our public discussion areas. We encourage all parents to talk to their children and tell them not to do so.
9. Consent to Transfer Information to the United States. The Websites are operated in the United States of America (USA) and are intended for users located in the USA. If you are located outside of the USA, please note that the information you provide to us will be transferred to and processed in the USA, where laws regarding processing of Personally Identifiable Information may be less stringent than the laws in your country. By using any of our Websites, you consent to this transfer, processing and storage.
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278 Doug Warpoole Road
Nashville, TN 37167